As the old saying goes – sales is like asking someone on a date… branding is the reason they say yes.
Building a brand in today’s world is becoming harder and harder by the day. Especially for big business who find it difficult to move fast and be nimble.
With the growth of on-demand content channels like Youtube, Netflix, IGTV and TikTok, audiences are spoiled for choice when it comes to free content. There are more publishers than ever before. The content landscape has changed and the publishers rulebook has been thrown out the window.
Content marketing is the new way to compete – to become a publisher yourself. Content marketing drives brand awareness, engagement, education and ultimately should funnel new customers into your sales channels.
But how do you create an effective content marketing strategy as your business grows? How do you move quickly and stay relevant in such a live content arena?
The secret is having an effective content marketing tool kit. The right content marketing tools will enable your team to ideate, plan, curate, produce and publish content faster than ever before, while staying on brand, and being able to measure results.
To help your brand compete in this ever evolving content jungle, we’re shortlisting the top content marketing tools that will help your brand grow. We’re categorising them to make them easier for you to find what you need. And we’re always updating it so you can be sure you’re using the latest tools that give you that competitive edge. Check back again soon to see what’s new.
ACCOUNT BASED MARKETING |
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| Demandbase | An end to end Account Based Marketing tool that helps users identify, attract, engage, convert and measure potential leads through targeted campaigns. |
| Drift | Drift helps team delivered personalized customer experiences in real time – aimed at increasing revenue, shortening sales cycles, and strengthening your brand. |
| Engagio | Engagio positions itself as the best b2b marketing engagement software, aimed at helping teams combine the best of account based marketing campaigns with lead based marketing techniques to drive better customer engagement. |
| Terminus | Claimed to be used by Salesforce, among others, Terminus helps its users to target, engage, activate and measure account based marketing campaigns to drive real revenue results. |
ADVOCATE MARKETING |
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| Dynamic Signal | Designed for large organisations, Dynamic Signals engages and aligns employees by delivering important news, newsletters, alerts, updates, wins and comments in one centralised feed. |
| EveryoneSocial | Everyonesocial claims their employee advocacy platform helps brand achieve better social selling results cheaper than paid social ads, by giving employees the tools they need to engage across multiple social platforms at once. |
| GaggleAMP | Gabble helps businesses turn their staff into brand advocates by centralising, distributing and measuring branded content that is easily shared across all of the main social networks. |
| Influitive | Helping brands turn customers into advocates, Influitive helps marketers to increase referrals, testimonials, reviews and case studies through intelligent automation and personalisation. |
| SoAmpli | Share approved brand announcements so your employees can share it to their social network. |
| Sociabble | Designed for companies as a tool to help them turn their employees into brand advocates, drive internation communication and encourage social selling. |
| Social Chorus | Maintain business continuity in a timely and measurable manner, using the Social Chorus. Centralise business communication and enable collaboration on a platform built for employees. |
AUDIO CREATION |
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| Audacity | Looking for a free podcast recorder and editor? Audacity features live audio recording, converts tape recordings into digital, edit common sound files, mix audio and sound effects from your Windows desktop. |
| ePodcast Creator | ePodcast Creator is an all-in-one podcast production platform, that helps you record, edit, mix and produce your podcast via a simple drag and drop interface. It also has iTunes tagging support and RSS feed creation capabilities. |
| Podbean | PodBeans makes starting a podcast easy. Produce and organise episodes, publish audio and video podcasts, and distribute them to all podcast libraries. |
BLOGGING AND CMS TOOLS |
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| Content MX | Work with a lot of marketing partners? Content MX provides simple marketing plans and organises campaign content in a simple library with instructions for how and when to promote each campaign. |
| Contentful | A platform for storing your content, that can then be integrated into your CMS and other content platforms to streamline content updates across your digital assets. |
| Drupal | Drupal is an open source content management tool that helps you build, manage and host your own website. With a range of extensions available, Drupal makes building a functional website, easy. |
| Livejournal | LiveJournal is exactly that. A destination for users to make journal entries – live – and in a format ready to share with others in your community. |
| Percussion | A website builder that makes it faster and easier to update your content, without the need for technical dev skills. |
| Tumblr | Want to blog without the hassle of maintaining a website? Use Tumblr. Tumblr lets you upload blog posts and media and centralises it into one concise feed, making it easy for your fans to browse your content. |
| WordPress | WordPress powers more websites on the web than any other website builder. WordPress became popular as a blogger website creation tool, and quickly expanded by offering other website themes. Its drag and drop editor and extensive library of functionality plugins make it cheap and easy to buy, build, host and manage beautiful looking websites. |
CONTENT AUDIT TOOLS |
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| Blaze Content | Easier content audits. Centralise your content, data, insights and team into one platform, that crawls your assets and pulls all of your content tegether so you can see what’s working, and what needs helps. |
| Content Insight | Gather performance insights for your content with Content Insights. Page level details, match data from Google Analytics, screenshot pages and summarise it all in one audit. |
CONTENT COLLABORATION TOOLS |
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| Brightpod | Designed to help marketing team collaborate their tasks at scale. Manage projects, campaigns, workflows, files, reports discussions and deadlines in one platform. |
| Comindware | Comindware is a workflow management software that helps companies build workflow and business processes for more effective collaboration. |
| Compendium | Compendium helps content marketers to create, capture, manage and broadcast content, while providing SEO features as you go. |
| Content Launch | A platform for planning, ordering or generating, publishing and analysing your online content. |
| CoSchedule | CoSchedule offers a suite of tools including a Marketing Calendar, Content Organiser, Social Organiser, Work Organisiser and Asset Organiser for smoother and easier content marketing collaboration. |
| Divvy | Content marketing can be hard. Divvy helps content teams plan and automate their content strategy. |
| GatherContent | GatherContent is a tool for systemising content production. You format the process, allowing your team to deliver your content on time and on brief every time. |
| Google Drive | Google Drive is a cloud based content asset storage database that enables cloud sharing and collaboration. It is the storage hub for Google’s suite of cloud based tools. |
| Hightail | Opentext is a content collaboration storage tool that helps team store, organise, develop and and share large files. |
| Kapost | Kapost helps B2B teams operationlise their content strategy by streamlining the creation, production, distribution and analysis of sales and marketing messages throughout each touchpoint in the customer journey. |
| Marketing-AI | Mintent helps marketing teams manage their content strategy. Create, collaborate, publish and analyse your content operations in one place. |
| ProofHub | Proofhub helps project managers structure, plan, collaborate and deliver the organisation files you need for effective project management. |
| Trello | Trello is like Pinterest for Project Management. A universal tool for organising almost any operation. Perfect for project management, organisation and centralisation of project files used by collaborative teams. |
CONTENT CURATION TOOLS |
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| ContentGems | Curate content fast and easy using ContentGem’s RSS feed based discovery tool. |
| Crowdynews | Drive engagement, increase conversions and lower the cost of content production using CrodyNew’s AI powered user generated content curation tool. |
| Curata | Curata helps to improve the speed and efficiency of recurring content marketing tasks, primarily around the production and reporting of quality online content. |
| DrumUp | Drum up social interest in your brand with a tool that helps you to automatically find ideas for, schedule and repeat posts on your accounts. |
| elink | Create content pages and email newsletters fast and easy using elink’s web link saving tool. It makes it easy to save and change the link metadata to suit your needs. |
| Feedly | Surface content you’re interested in and filter out the ones you’re not using Feedly’s AI research assistant. |
| Flashissue | Turn your Gmail account into a drag and drop email builder. Create email lists, send bulk emails and view insights and analytics on your campaigns. |
| Find topics, publishers and profiles for the subjects your care about and curate inspiring content along the way. | |
| flockler | Show your social posts from all of your social channels on your website, emails and more – to help drive brand engagement. |
| Folloze | Customise the buying journey for your B2B marketing campaigns to help draw in more customers and keep them in your brand’s ecosystem. |
| Huzzaz | Bookmark your favourite videos from across the web and explore video collections by topics, themes and popular searches. |
| List.ly | Listicles are a popular blog format because they save the end consumers hours of research for any given topic. Curate and share listicles fast and easy with Listly. |
| Paper.li | Keep your website up to date with fresh content using Paper.li’s content generator. |
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